List of products by brand KRUMIRI ROSSI

How this sweet passion came into being

According to legend Krumiri were invented partly for fun and partly by chance. Italy had been a unified country for only a few years and the repercussions of the Risorgimento could still be felt. After spending an evening with friends in his local café, Domenico Rossi invited them all to his confectioner’s kitchen and there, with a little alchemy and a touch of magic, he baked the very first Krumiri. We don’t really know for sure if that’s exactly what happened, but that’s what legend tells and we believe it. One thing we do know for sure is that in 1878, as the newspapers of the day report, the one and only Krumiri were an instant sweet success in the Italian art of confectionery.

The King’s favourite nibble

Who knows if Domenico Rossi could have imagined that Krumiri would become the symbol of his beloved town of Casale? As the new century dawned, Krumiri had already received a series of important official accolades, such as a bronze medal at the Turin Universal Exhibition in 1884 and Diplomas as “Supplier to the House of his Highness the Duke of Aosta, the Duke of Genoa and “Supplier to the Royal House of Italy to Umberto I”. And in 1900 it won the Grand Award of Honour at the Casale Exhibition.

The fragrant biscuit through history

Passion will always take you far. It’s like longingly following a smell, a fragrance that wafts out of a confectioner’s kitchen, filling the air of a town’s streets, enchanting the senses and imagination, and thereby perpetuating the history of those who instigated and nurtured that passion. In the Twenties, Angelo Ariotti took over Domenico Rossi’s business and, with it, the recipe and the Krumiro patent, so the biscuit could continue its grand tradition through history, the same as it always was.

Conquering the world

Then Ercole Portinaro took over the company in 1953, followed by his son Romolo and Krumiri began to outgrow their original local roots day by day, finally conquering the whole of Italy and the world. In the space of just a few years they reached the Italian President’s Palace, the Italian Parliament, and even headed overseas to the White House, where they have been appreciated by presidents, famous actors, showbiz stars and Nobel prize winners. Without ever changing.

“Wonderful Krumiri!”

At the dawn of the third millennium, Krumiri are an institution. There’s always the strong desire to look towards the future and a new era, but also to respect traditions that convey values and security at the same time. The Portinaro family’s confectionery has been a point of reference for many famous gourmets. In 1998, the President of the United States, Bill Clinton, received a gift of a selection of the best produce from the Piedmont region, but he liked one in particular, as he wrote enthusiastically in a letter of thanks, with a special mention for the “the wonderful Krumiri”.

The tradition continues

“But that’s the tin my grandma gave me!” People’s reactions to Krumiri are passionate, immediate and honest. It’s like love at first sight, but with a feeling of pride: there isn’t anyone from Casale who won’t give the flavour that has become the symbol of their land as a gift to others. Today the company is managed by Anna, the daughter of Romolo and Dorotea Portinaro. Her passion is fed by the pleasure of doing things just as they should be done, and done well of course, like in times gone by. And by continuing a tradition that has now become a part of history.