London. Let’s face it, not a place typically associated with the word “dry” (leave the house without an umbrella at your peril, we always say). In 2007, though, three friends from the city set out to change that. Their names? Sam, Fairfax and Jared. Their mission? To create a gin of uncompromising quality, character and, yes – dryness, that could mark the beginning of a London gin renaissance.